'Media Economics in Europe' reviews the development and
state-of-the-art of media economics Europe and in major
science regions. A special focus is on developments in France,
in the German-speaking countries, Great Britain, in the Nordic
countries, in and Spain.
This work evaluates research activities and methodologies of
media economics in Europe with regard to a number of major
issues under debate, e.g., media ownership, statistics, inter-
national agreements, etc.
The book contains reports, studies, and analyses by leading
international experts of media economics in Europe who joined
forces in a project to discuss avenues of future research in the
field and how to organise research work in Europe in the future.
Contributing authors include:
Gillian Doyle (Department of Film and Media Studies,
University of Stirling, Scotland)
Mihály Gálik (Institute of Marketing and Media,
Corvinus University of Budapest, Hungary)
Andrea Grisold (Department of Economics, Vienna
University of Economics and Business Administration, Austria)
Karl Erik Gustafsson (Media Management and Trans-
formation Centre, Jönköping International Business School,
Jönköping University, Sweden)
Jürgen Heinrich (Institute of Journalism, University of
Dortmund, Germany)
Ingo Kohlschein (Hamburg Media School, Germany)
Gerd G. Kopper (Erich-Brost-Institute for Journalism
in Europe, Institute of Journalism, University of Dortmund,
Germany)
Frank Lobigs (Institute for Mass Communication and
Media Research, University of Zürich, Switzerland)
Robert G. Picard (Media Management and Trans-
formation Centre, Jönköping International Business School,
Jönköping University, Sweden)
Armin Rott (University of Hamburg and Hamburg
Media School, Germany)
Alfonso Sánchez-Tabernero (School of Public Communi-
cation, University of Navarra, Spain)
Wolfgang Seufert (Department of Media Science,
Friedrich-Schiller-University of Jena, Germany)
Gabriele Siegert (Institute for Mass Communication
and Media Research, University of Zürich, Switzerland)
Nadine Toussaint Desmoulins (Institut Français de
Presse, University of Paris II (Panthéon Assas), France)
Ruth Towse (Faculty of History and Arts, Erasmus
University of Rotterdam, Netherlands).
The book provides valuable insights into central theoretical problems
of media economics of major European importance. It includes a
comparison of the development and state of media economics in
Europe and the United States of America by Robert G. Picard who
highlights differences and similarities of discipline-specific approaches
on both sides of the Atlantic.
For the first time, we are able to present a concerted approach to
media economics with a specific European perspective to academia,
policy institutions, management bodies, and journalism interested in
the economic questions of the broad sector of mass media in Europe.
This publication was produced by the Centre for Advanced Studies in
International Journalism (CAS), Dortmund, and sponsored by the non-
profit Erich-Brost-Institute for Journalism in Europe at the University of
Dortmund. The sponsorship project was initiated to celebrate the
30th anniversary of the introduction of media economics to the
German university system at the University of Dortmund.
The editors: Jürgen Heinrich is professor of journalism studies at the
University of Dortmund.
His research and teaching activities focus on media economics,
business journalism, and general economics.
Gerd G. Kopper is professor of journalism studies at the
University of Dortmund.
He served as chair of mass media structures (media policy, media
economics, and media law).
Contents:
Preface by the Editors: Jürgen Heinrich and
Gerd G. Kopper
Part A: Developments in Six Science Regions
Robert G. Picard Comparative Aspects of Media Economics and its Development in
Europe and in the U.S.A.
Mihály Gálik The Development of Media Economics in Eastern Europe
Nadine Toussaint Desmoulins The Development of Media Economics in France
Jürgen Heinrich and Frank Lobigs The Development of Media Economics in the German-Speaking
Countries (Austria, Germany, Switzerland)
Karl Erik Gustafsson Media Economics in the Nordic States
Alfonso Sánchez-Tabernero Media Economics in Spain: Beginnings and Development of an
Academic Field
Gillian Doyle A Brief Summary of Media Economics in the United Kingdom
Part B: Major Theoretical Problems and European Media
Economics
Gillian Doyle Structure and Development of Media Ownership in Europe
Armin Rott and Ingo Kohlschein Media Concentration Control in Europe: Principles, Problems and
Perspectives
Ruth Towse A Cultural Economics Approach to Public Service Broadcasting
(With Particular Reference to the United Kingdom)
Andrea Grisold Contemporary Confusion. International Agreements and their Impact
on Media and Cultural Diversity in Europe
Gabriele Siegert The Role of Small Countries in Media Competition in Europe
Wolfgang Seufert Media Statistics in Europe
Gerd G. Kopper Media Economics in Europe towards European Media Economics
List of Tables and Illustrations
Authors:
Gillian Doyle is director of the MSc in Media Management
programme in the Department of Film and Media Studies at the
University of Stirling.
Her first degree was in economics and philosophy (Trinity College,
Dublin) followed by a PhD in media economics from Stirling.
She is the author of books and articles concerned with media
economics and media ownership policies and has served as a
consultant to the Council of Europe’s Committee of Experts on Media
Concentrations and Pluralism (MM-CM). Her interest in media
economics dates back to her time as a media equities analyst with
the London-based subsidiary of a leading Swiss investment bank
(1987-92).
Mihály Gálik (*1946) is full professor of media economics at
Corvinus University of Budapest. He is a graduate of the Karl-Marx-
University of Economic Sciences, Budapest (1968). Before he became
managing director of the Hungarian radio (1990-1992), he worked as
an editor in the Economic Programme Department (1976-1990).
He is author of books and articles in the field of media economics and
media regulation. He has coordinated numerous research projects on
the media in Hungary in the last fifteen years. He has also been
involved in several international media research projects.
Since 2001, he has served as a member of the management
committee and as an official representative of the Hungarian Republic
for the pan-European 'COST A20 – The impact of the Internet on the
mass media in Europe' media research project.
Andrea Grisold is professor of economics at the University of
Economics and Business Administration in Vienna. She grew up in
Vienna, worked in civil engineering and studied economics in Vienna.
For some years, she was managing director of an Austrian
publishing company specialised in social sciences. She changed over to
academia in 1990. In the mid 1990s, she was visiting professor at
Trinity College Dublin, Ireland, and in 2003/04 she held the Marshall
Plan Chair of Austrian Studies at the University of New Orleans.
Her publication record as well as her research interests include:
political economy of the media, the changing economic and regulatory
environment of cultural industries, media policies (with a focus on small
countries), gender and labour markets.
Karl Erik Gustafsson (*1938) graduated from the Göteborg
School of Economics in 1963 with an MBA, majoring in distribution
economics and economic geography. After two theses, one on
advertising management in Swedish big business and the other on
the influence of press subsidies on newspaper competition, he was
appointed associate professor of business economics. In 1989 he
was promoted to a chair of mass media economics.
After leaving as emeritus in 1993, he became the holder of a chair of
mass media economics at the Media Management and Transformation
Center (MMTC) at Jönköping International Business School (JIBS).
In his latest major study concluded in 2005, he analysed the
influences of advertising on media development.
Jürgen Heinrich (*1941) is professor of journalism studies at
the University of Dortmund. His research and teaching activities focus
on media economics, business journalism, and general economics.
He earned his PhD from the Kiel Institute for the World Economy.
Jürgen Heinrich is author of textbooks on media economics and
general economics.
Ingo Kohlschein (*1975) works as a freelance research
assistant for the MBA programme in media management at the
Hamburg Media School. He obtained his PhD in economics from
Ludwig-Maximilians-University (LMU) in Munich. His research interests
are focused on theoretical and empirical work in the fields of network
and media economics.
Gerd G. Kopper (*1941) has held research positions at the
CNRS in Paris, at the University of Bonn (Oriental Studies), and at
Tokyo University after having studied at the Free University of Berlin
(PhD) and Indiana University in Bloomington, IN, U.S.A. (M.A.).
His academic background is in communications, industrial administration, law, and policy studies. He worked as an editor,
served as the head of R&D of one of Europe’s major media
companies, was consultant at the OECD in Paris, and worked as a
communication consultant specialised in Japanese affairs. After a
period of political consultancy at government level from 1976 to
1978 in Bonn, he joined the newly created, first journalism education
degree programme in Germany at the University of Dortmund in 1978.
His chair has a venia legendi in media economics, which constituted
the academic start of this discipline in Germany.
In 1991, Kopper became the initiator and first director of the
non-profit Erich-Brost-Institute for Journalism in Europe.
In 2001/02 this foundation sponsored the construction of an
independent Centre for Advanced Studies (CAS) in the field of
international journalism located on the Dortmund campus. As part of
the CAS’s work, the project involving an evaluation of the state-
of-the-art of media economics in Europe, presented in this book,
started.
Frank Lobigs (*1969) is senior assistant of mass
communication research at the Institute for Mass Communication and
Media Research (IPMZ) of the University of Zürich. He earned degrees
in journalism studies and economics from the University of Dortmund
and received his PhD from the University of Zürich.
Robert G. Picard is Hamrin Professor of Economics and
director of the Media Management and Transformation Centre at the
Jönköping International Business School at Jönköping University,
Sweden, and a fellow at the Shorenstein Center on the Press, Politics,
and Public Policy at the John F. Kennedy School of Government at
Harvard University. He is the author of 20 books and one of the
world's leading academic specialists in media economics.
Armin Rott (*1969) is assistant professor of media economics
at the University of Hamburg and assistant director of the MBA
programme in media management at the Hamburg Media School. He
obtained his PhD in economics from the University of Dortmund. His
research focuses on media economics, economic policy, and media
management.
Alfonso Sánchez-Tabernero (*1961) has a PhD in
communication and is professor of media management in the School
of Communication at the University of Navarra (Spain), where he
served as dean from 1996 to 2005. He earned a degree in business
management from the IESE Business School (Barcelona).
Currently, he lectures at the Institute for Media and Entertainment in
New York. Previously, he was professor at the University of
Manchester and at the University of the Basque Country. He has
published six monographs and numerous scientific papers on business
and corporate strategies of media companies.
Wolfgang Seufert (*1956) has been full professor of
communications science and media economics at the Friedrich-Schiller-
University of Jena since 2003.
He graduated from the Free University of Berlin in economics (1981)
and communication science (1989). Between 1983 and 2002, he
worked as a senior researcher at the German Institute of Economic
Research (DIW) in Berlin on the evolution of new media markets and
information society statistics. For nearly 10 years, he served as a
consultant to EUROSTAT in the field of audiovisual services statistics.
Gabriele Siegert (*1963) is full professor of communications
research and media economics at the Institute for Mass communication
and Media Research (IPMZ) at the University of Zurich. She graduated
from Augsburg University (in economics and social sciences) where she
also received her PhD in 1992.
She has taught at Salzburg University where she qualified to teach in
higher education in 2001. In addition, she served as visiting professor
in the Department of Social and Behavioural Sciences at Jena Uni-
versity and in the Department of Journalism and Communication
Research at the University of Music and Drama in Hanover, Germany.
She is author of books and articles in the field of media branding, advertising, and media economics.
Nadine Toussaint Desmoulins (٭1941) is full professor of
media economics at the University of Paris 2 (Panthéon Assas),
specifically at the Institut Français de Presse which she managed from
1999 to 2005. She graduated from the University of Paris where she
obtained her PhD in economics and from the Paris Institute of Political
Studies. Her research focuses on media economics and media
management with a particular interest in media concentration and
group strategies.
She is the author of the first French book dealing with media
economics. She has coordinated research projects on the media in
France and published numerous articles and reports in the field of
the press and the media in France in general.
Ruth Towse has a BA in political economy from the University
of Reading, an MSc (Econ) from the London School of Economics, and
a PhD from Erasmus University of Rotterdam. She held posts in
economics at Middlesex University, Thammasat University, Bangkok
(Thailand), the Institute of Education, the University of London, City
University (Department of Arts Policy and Management), the London
School of Economics, and the University of Exeter (UK) before moving
to the Erasmus University of Rotterdam in 1999, where she is now
professor of economics of creative industries. Her main area of
expertise is in cultural economics with a specialisation in the economics
of artists’ labour markets and copyright in the cultural industries. She
has published widely in these fields as well as editing several major
collections.
Ruth Towse was joint editor of the Journal of Cultural Economics from
1993 to 2002 and now serves on the editorial board. She is president
of the Association for Cultural Economics International and the Society
for Economic Research on Copyright Issues as well as a national
representative of the Netherlands on the COST A20 project of the
European Union. In addition, she is a member of several other
networks. She is a fellow of the Royal Society for the Arts (FRSA) in
the UK.
Ruth Towse has lectured, given seminars, and participated in
conferences in most European countries, the USA, Canada, Australia,
Japan, and Korea. She has done research for the Arts Councils of
Great Britain and Wales, South West Arts, the UK Intellectual Property
Institute, the World Intellectual Property Organisation, Industry
Canada, and the Spanish Authors’ Society.
