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Media and Journalism
in Romania
Media and Journalism 
in Romania Mihai Coman, Peter Gross
EBI-Band 9
156 Seiten, 20 Tab.
23 x 16 cm, englisch, 2006

ISBN 3-89158-443-1
ISBN 978-3-89158-443-9

EURO 12,- (D)

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This books is the first standard introduction into the situation of the
mass media and journalism in Romania, a country on its way into the
European Union. It includes the historical, economic and political back-
ground necessary to understand the specifics of the latest process of
transformation into a modern democracy.
This is a study written by the two most outstanding experts on the
system of public communication in Romania, one being a renowned
international scholar from Romania, the other being one of the highest
ranking specialists of international communication in the USA and a
longstanding analyst of Romania and its neighbouring countries.
The mass media system of Romania is shown in its essential elements:
the legal framework, the economy of the media, the institutional
structure of the printed press and of the audio-visual media, and the
element of media education. Part of this analysis shows the kind of
battles for control of the professional field among various interest
groups, among them: media owners, managers, pundits, stars,
reporters etc.
This book gives full insight into the impressive evolution of the mass
media in Romania. The context of the post-communist press and of
the communist one is analyzed under such auspices.
The study reveals elements of continuity both at the level of
institutional structures, also of work routines and, particularly, of
professional ideology.
A remarkable point is made in showing the connections between the
19th century, and the beginning of the 20th century press. The
emphasis here is on the kind of political culture: a high regard of the
subjective, of a press of personal expression, of elitism. The connec-
tions to political parties and the awareness of a missionary role in
creating a national identity through mass media are presented and
reflected in view of the present day media system and its journalism.

Contents

Prof.Dr. Gerd G. Kopper
Preface by the Editor

Introduction
The History of the Romanian Press/Media
The Communist Media
Transition and Transformation; Perspectives of Media Theory
About the Book

General Characteristics of the Romanian Mass Media
Introduction
Legal Framework
Media Economy
News Sources: Press Agencies and Public Relations
Major Characteristics and Trends
Conclusion

The Print Media
The Landscape
Economic Aspects
Circulation and Advertising Incomes
The Three Scandals
Conclusion

The Broadcast Media
Introduction
Radio
Television
Economic Aspects
Conclusion

Professionalism and Control: The Rise of the New Media
Bourgeoisie and Journalists For Hire
Introduction
Journalistic Values and Ideals
The profile of the Post-Communist Journalist
Forms of Control
Conclusion: the Identity of the Journalist of 'Transition'

Journalism Education in Romania
Introduction
Training 'On-The-Job'
Vocational Schools
University Education
Authorization and Accreditation of University Journalism Programs
Conclusion

List of figures and tables
Bibliography

The Authors

Mihai Coman - Professor and founder Dean of the College of
Journalism and Communication Studies at University of Bucharest,
Romania, he was also a visiting professor in Canada (1993), France
(1996, 1999), Germany (2000) and US (1999, 2005).
He has published, in Romania, 7 books devoted to popular mythology
(among them The Romanian Mythological Bestiary) and 3 books
devoted to journalism and mass communication. Coman is the author
of Pour une anthropologie des medias (Presses Universitaires
de Grenoble, 2003), Media in Romania - A Sourcebook,
(Bochum, 2004), and co-editor of Media Anthropology with
Eric Rothenbuhler (Sage, 2005). He has authored chapters in books
published in France, Germany, Canada, US and Poland.
Coman has published numerous articles in scientific journals
(Communications, Reseaux, Gazzette, Journalism Studies, L’ethnologie
francaise, Trends in Communication, etc.)

Peter Gross - Dr. Peter Gross is Professor and Director of the
School of Journalism and Electronic Media at the University of
Tennessee in Knoxville.
He is the author and co-author of seven books, dozens of scholarly
and journalistic articles in leading American and European academic
and professional journals, as well as book and monograph chapters.
He has received fellowships, and grants from, among other insti-
tutions, the Woodrow Wilson International Center for Scholars;
Harvard University's Joan Shorenstein Center on the Press,
Politics and Public Policy; National Academy of Sciences; and National
Science Foundation. He served as consultant on East European media
issues to governmental and non-governmental institutions, and has
directed workshops and lectured in Western and East/Central
European countries and former Soviet republics.