EuroReg 2011: From connected TV to Coherent Media

That HbbTV, hybrid TV, or smart TV, to name only a few labels given to the present modes of technical convergence are poised to enter the mass market has become evident over the past year. Most TV sets sold today are not only fitted for HD, but also for 3D and Internet access. More so are the so-called CatchUp and online video-on-demand services, now introduced by practically every TV network. Increasingly popular, they permit new entrants from the online world, like Apple or Google, to challenge the traditional turf of the TV industry. EuroReg, held for the second time in November 2011 in Frankfurt am Main, after its Berlin debut the previous year, is focusing on future trends: steps being taken by legislation, regulation, and businesses to prepare for changes in the value chain, consumer habits and our societies, accelerated by the Internet momentum - while still maintaining a holistic approach. EuroReg is, moreover, a platform focusing on dialogue; for dialogue across borders, between industry executives, legislators and regulators, is essential. In this book, the speakers from the last EuroReg, a wide range of experts representing the TV industry, regulators and legislators from all over Europe, provide their perspective on ways of shaping the future European legal framework and business models in order to keep up with the challenges of an increasingly coherent media industry - and more so - society.